Here we go again - Pudsey bear, Terry Wogan, naff soap stars, ancient actors, egotistical newsreaders, the Sound of Music and artificially-enhanced 'models'.
Yes it's Children in Need, the BBC's annual fundraising extravaganza. Yet there are some bright spots among the dross. Right now I'm listening to Westlife singing 'Easy'. Ok, it may not rate as cool, but it is one of those songs that puts a smile on my face.
Coming later...Emma Bunton. She's not exactly Petula Clark, but hey here's to 'Downtown' - it doesn't get much better than that! Rather uncharitably the Daily Record suggests this year's event would be more appropriately entitled Unemployed-Spice-Girl-In-Need.
It's certainly a mixed bag, but I don't mind admitting that there was a clip just now that brought a tear to my eye - as a new parent it seems to be hitting a spot that wasn't there previously.
So, whatever you think of some of the performers - and it is all just a bit of harmless fun - just remember that all that money can make a real difference for children who really need and deserve it.
(Emma - whose idea was that ridiculous little hat?)
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